The Legal Lowdown: Understanding Licensing
Mar 5, 2025
Before you customize that stunning logo or start selling products using one of our templates, it's essential to understand the usage rights. Licensing is the invisible backbone of your digital purchase, and misunderstanding it can lead to legal issues down the line. We want you to feel confident, so here is a simple breakdown of the most common terms and rules for using your Craftify templates.

Your Template, Your Business
When you purchase a template from Craftify, you are typically granted a Standard or Commercial License. This license is crucial because it allows you to use the final, edited design for your own business or commercial purposes—whether that's creating a new social media campaign or using a template design as your company's logo. If you only plan to use the template for a non-profit hobby blog or a school project, that is considered a Personal Use License. In almost all business cases, you will be operating under the Commercial License.
The Key Rule: The End Product
The most important legal distinction to understand is the difference between the template file and the End Product. The Commercial License grants you the right to use the End Product—which is your final, customized graphic or finalized document. The license is not for the original template file itself. You are not buying the copyright to the original design; you are purchasing the right to use the finished design for your commercial needs.
What is Strictly Prohibited
While our goal is to empower your business, there are clear limitations. You are never allowed to take the template file, make minor changes to it, and then resell it as your own digital product, template, or stock image. The copyright and intellectual property of the original template design always remains with Craftify. Using our designs to directly compete with our template store is a violation of the licensing agreement.
A Note on Trademarks for Logos
If you are using one of our logo templates for your business, you must treat it as a design starting point, not a finished, protected asset. A generic template cannot be trademarked. It is your responsibility to customize the design significantly and conduct proper legal searches to ensure its availability before attempting to register it as a trademark.
Conclusion
Always check the specific license details included with your download. In summary: you can absolutely use our professional templates to market, run, and grow your business. Just remember the simple rule: Customize and Publish, but Do Not Resell the Template. When in doubt, contact our support team to clarify your usage rights.





